Behavioral Finance An amusing and whimsical look at behavioral finance best practices for investors. Share | Have A Question About This Topic? Name Email Address Message Thank you! Oops! Related Content Emotional vs. Strategic Decisions Information vs. instinct. Are your choices based on evidence of emotion? Your Shifting Risk Tolerance Time and market performance may subtly and slowly imbalance your portfolio. Surprise! You’ve Got Money! Here’s a quick guide to checking to see if you have unclaimed money.